Unit 31 Computer Animation P2

970617MJTI00

P2 - Explain different uses of animation

Advertising – Animation is used in advertising because people just think of a advert of real life events that can just happen to anyone, but using animation can show things that real life advertise cannot do. For example the Toy Story sky advert they use animation in this advert to create a bit of humour because of the little green aliens. They start this advert by all of the characters on the internet at the same time and this animation in the advert gives an indication to people how slow the internet can be when everyone is on it at the same time. The animation used in this advert appeals to all ages especially families. This is because most families may have watched Toy Story, the advert would appeal to the children because of the film and they might enjoy it and it would appeal to the parents because of the internet service provider (ISP) they would like to be with.

Creative arts – Animation in creative arts is used to create a wider sense of imagination from the artists perspective. Artists like to do this because they create new ideas and art work. A good example who uses animation as a creative medium is Warner Brothers and their TV show Looney Tunes. Warner Brothers created this in the early 1940’s till the late 1950’s. Looney Tunes were originally drew on storyboards in the late 1930’s.

Entertainment – A good example of a film that uses animation is the polar express. This is because the animation used in films like this is to create the effect of real life human movement. this has help the developers of this film because they have made three films it has made it a lot easier and a lot faster to make the films. Animation is used all throughout the film such as the human movements such as the walking of the characters, their mouths moving whilst talking. Animation is used to make the characters look realistic and not controlled by pieces of string. This film is a good example of how animation can be used because in the film tom hanks is the train conductor and the animation techniques can make him look a lot like the real Tom Hanks.

Education – The use of animation in education enables people to understand things better for example watching educational videos online. This helps school children with their understanding on what they are learning about. Also animation can be used in a variety of different ways to help. Animation can also be used to get a certain point across for example PowerPoint, animation is used in PowerPoint to not only make it look better and more professional, the animation within PowerPoint can also get a point across.

Simulation – Animation in simulation can be used in different ways (work and training) purposes. A good example of simulation is the formula 1 simulators the teams have at their different bases all over the country. This is a good example because the new drivers for the teams can use this to get a feel for what I feels like driving the car and also get a feel for how life will be when they are actually out there racing. They use this so when the young driver or experienced driver gets in the simulator and the settings and the technology are all controlled so as the drivers are using the simulator there driving gets tracked on loads of different computer so when they are done they can look how well or badly they’ve done to see if they need to make any improvements to the car or their driving.